ALT COLOR

ALT COLOR

Visual Brand Guidelines/Brand Design

This project was a massive undertaking! It’s a speculative design project and it’s objective is to change clothing from one set of colors or patterns to another. I thought if this technology ever came into fruition, It would be really groundbreaking, It really fit my background of designing clothing too.

I ended up creating a brand to go alongside that idea called Alternative Color. I wanted to have them be their own brand that creates the fictional color changing clothes. If I did this project now, I would have better utilized more mobile app pictures to further show off the process of the clothes changing color with a smartphone.